the pilates project

The Pilates Project is a wellness-focused studio concept designed to support physical balance, precision, and mindful movement. The project brings together architecture, brand identity, and spatial experience to create calm, intentional, and adaptable environments.

Conceived as a growing platform, the project includes the development of two pilates studios and a parent brand capable of supporting future locations, products, and communication needs. Each space is designed to respond to its specific context while remaining part of a cohesive visual and conceptual system.

This project is currently in development.
The conceptual direction and brand framework are established, while spatial design continues to evolve toward execution.

The Pilates Project is built around the idea of balance. Not only as a physical principle, but as a design language that informs space, structure, and experience.

The project was conceived as a flexible system capable of adapting to different locations and audiences while maintaining a calm, cohesive identity. Each studio responds to its specific context, yet remains clearly connected to the same conceptual foundation.

The brand identity translates the principle of balance into a precise visual system. Geometric forms are composed to create a symbol that references control, alignment, and internal focus, core values of the Pilates practice.

Designed as a modular and evolving system, the identity supports future growth across spaces, products, and communication while allowing each location to express its own character.

Concept

Brand Identity

Urban Flow studio
spatial concept in progress

• Art direction and conceptual identity for the project
• Development of the spatial and brand vision across two studio locations, ensuring consistency
• Definition of experiential guidelines, including materiality, color, and sensory cues
• Strategic coordination with branding and architecture collaborators

My Role & Responsibilities:

Credits

Studio: BIB Design
Brand Design: Diego Vega
Art direction & conceptual framework: Silvi Jiménez
Client: Private

The proposal focuses on clarity of movement and spatial balance, organizing the studio as a calm, adaptable environment that supports both practice and user experience while allowing flexibility for future design iterations.